Priorities & Actions
Priorities & Actions for Product & Experience Development
To ensure the development of strategic and sustainable tourism products and experiences, the following actions have been identified:
Goal 4.1 Develop and implement an experience strategy that resonates with sophisticated travellers, reinforces our unique brand, and increases our return-on-investment
Actions:
► Utilize research and best practices to develop experiences and products that match the emerging demands of the marketplace. Our traveller experiences must reinforce and sustain our natural and cultural assets, and appeal to visitors seeking a premium experience with a point of difference, rather than the conventional or mainstream.
► Identify key travel generators for sustainable development and investment.
► Continue to leverage the 2004 Product Development Strategy as a guide to maintaining and improving the products that meet the needs of our key target audience and generate travel.
► Continue to facilitate product development, specifically, market-driven products that are sustainable, innovative, rooted in our unique sense of place, and reflective of our rich arts, culture, and heritage.
Goal 4.2 Continue to improve government-owned tourism infrastructure
Actions:
► Enhance existing tourism infrastructure such as interpretive sites and directional signage.
► Assess and plan for the impact of the Trans-Labrador Highway.
► Work with the federal and provincial government to identify and address infrastructure gaps such as enhanced communications technology.
Goal 4.3 Be a visible leader of environmental sustainability
Actions:
► Adopt an environmental code of conduct to guide all elements of tourism development.
► Work with the tourism sector to ensure businesses have the capability and knowledge to take an active role in protecting and enhancing the environment.
► Implement an awareness, education, and incentive program that supports environmental sustainability.
► Attract travellers who share our values of respecting our social, cultural, environmental surroundings.
