Priorities & Actions
Priorities & Actions to Build Our Brand
To build on the success of our marketing efforts for future growth, the following actions have been identified:
Goal 6.1 Continue to build a successful, differentiated tourism brand and leading tourism marketing position
Actions:
► Exploit non-traditional partnerships to continue to appeal to new, emerging traveller demands and market opportunities.
► Ensure resources are continually invested to build on market opportunities and to tap into new market segments.
► Leverage our marketing resources through beneficial relationships with federal and provincial agencies and departments.
Goal 6.2 Identify and pursue new and emerging market opportunities
Actions:
► Develop a multi-year strategic marketing plan that will complement the overarching tourism strategy.
► Monitor the evolution of new marketing tools and technology advances to ensure Newfoundland and Labrador remains a leading destination.
Goal 6.3 Ensure there is a clear understanding of the roles and responsibilities of all stakeholders in promoting the province as a destination
Actions:
► Continue to work towards marketing best practices and deliver on the ‘creativity’ brand positioning in advertising executions and marketing communications.
► Provide advice and marketing templates that are easy for operators to use and implement, including a tourism brand guide and toolkits.
► Work with industry partners to align marketing and advertising efforts that 1) brings the creativity of our people and culture to life, and 2) helps build proprietary brand differentiation.
► Work with Destination Marketing Organizations (DMOs) to streamline marketing that minimizes duplication of effort, and maximizes our collective brand voice and impact.
