Priorities & Actions
Priorities & Actions for a Market Research Framework
To ensure accessible, timely, high-quality market intelligence and research relevant to future planning and growth, the following actions must take place:
Goal 3.1 Develop and implement a research strategy and plan that provides industry and government with relevant and timely information and analysis
Actions:
► Identify and prioritize research to drive strategic directions regarding market trends and opportunities, changing traveller profiles, and consumer behaviours.
► Enhance research capabilities through the development of research partnership with academic institutions and other traditional and non-traditional partners.
► Ensure high-quality research is readily available to further aid strategic industry decision making through data mining of existing research and ongoing analysis of web metrics.
► Communicate research findings in a timely manner to support sound business decisions.
Goal 3.2 Establish performance indicators to annually measure the success of Vision 2020
Actions:
► Establish a set of performance indicators and measures to track performance on an annual basis.
► Annually report performance to stakeholders and the public.
