Priorities & Actions
Priorities & Actions to Attract, Retain & Develop Our Workforce
To attract, train, and develop a skilled, sizable tourism workforce, the following priorities and actions have been identified:
Goal 7.1 Instill a sense of pride, encourage a spirit of hospitality, and foster a positive relationship between our industry and the communities who will help us achieve Vision 2020
Actions:
► Develop a marketing campaign that demonstrates the economic and social value of tourism, and instills pride in our people.
► Leverage existing communication channels and publicity to highlight the good news stories and successes of our industry.
Goal 7.2 Focus efforts on attracting and retaining a skilled tourism workforce
Actions:
► Promote tourism as an exciting and dynamic industry, and a viable career opportunity with flexible working hours, part-time options, and regional employment opportunities.
► Encourage tourism operators to increase focus on education, training and development to ensure our people have the technical skills, customer-service skills, storytelling and interpretation skills to deliver on our ‘creativity’ brand experience.
► Continue to actively work with, and demand excellence from, the tourism education and training sector; seek out flexible training solutions between businesses, educational institutions, and other industry training organizations.
